Journal of Digital Humanities and Science Fiction Studies
DHSFS, Vol. 1, No. 1, 2026, pp. 55-65.
Print ISSN: 3105-1278; Online ISSN: 3105-1286
Journal homepage: https://www.dhsfs.com
DOI: Https://doi.org/10.64058/DHSFS.26.1.05
模仿欲望与模因欲望：AIGC时代下的模因传播
龙星亮（Long Xingliang）
摘要：佩特曼提出的“模因欲望”理论从后人类主义视角出发，将模因不仅视为文化传播的一种机制，更可以作为技术引导的主体欲望结构变迁的隐喻。模因欲望理论不仅为理解人工智能时代的数字文化变迁提供新的视野，同时也为当下关于技术与主体性关系的讨论提供了批判性的反思空间。近期，AIGC模因现象“意大利脑腐”（Italian Brainrot）的出现，揭示了AIGC模因在生产风格、传播方式及内容意义上的新特征。本文回望模仿欲望和模因欲望理论，指出在AIGC时代，人工智能生产的模因的风格与特征折射出模因传播的主体、介体与传播机制均发生了变革。人工智能逐步取代传统的欲望介体，成为最终的欲望载体。
关键词：后人类；AIGC；模仿欲望；模因
作者简介：龙星亮，英国贝尔法斯特女王大学电影研究博士研究生，研究方向：媒介文化、纪录片理论。电邮：504750392@qq.com。
Title: Mimetic Desire and Memetic Desire: Meme Circulation in the Age of AIGC
Abstract: Pettman’s theory of “memetic desire”, developed from a posthumanist perspective, treats memes not merely as a mechanism of cultural transmission, but also as a metaphor for shifts in the structure of subject desire under technological guidance. The theory of memetic desire not only offers a new perspective for understanding transformations in digital culture in the age of artificial intelligence, but also opens up a critical space for reflecting on the relationship between technology and subjectivity. More recently, the emergence of the AIGC meme phenomenon known as “Italian Brainrot” has revealed new characteristics of AIGC memes in terms of production style, modes of circulation, and semantic content. Revisiting the theories of mimetic desire and memetic desire, this article argues that in the AIGC era, the style and characteristics of AI-generated memes reflect fundamental changes in the subjects, mediators, and mechanisms of meme circulation. Artificial intelligence is gradually replacing the traditional mediator of desire and becoming the ultimate carrier of desire.
Keywords: posthumanism; AIGC; mimetic desire; meme
Author biography: Long Xingliang, Ph.D. candidate in Film Studies at Queen’s University Belfast, UK. Research Areas: Media Culture and Documentary Theory. E-mail: 504750392@qq.com.
Received: 25 Dec 2025 / Revised: 23 Feb 2026 / Accepted: 11 Apr 2026 / Published online: 30 Apr 2026 / Print published: 30 May 2026.
