Journal of Digital Humanities and Science Fiction Studies
DHSFS, Vol. 1, No. 1, 2026, pp. 80-93.
Print ISSN: 3105-1278; Online ISSN: 3105-1286
Journal homepage: https://www.dhsfs.com
DOI: Https://doi.org/10.64058/DHSFS.26.1.07
类型化互动叙事的建构逻辑与评价分化
——基于交互影游的实证研究
赵雪彤（Zhao Xuetong），郭春宁（Guo Chunning）
摘要：交互影游的类型化发展与用户评价的分化现象，构成数字叙事与媒介文化研究领域值得重点关注的核心议题。本文聚焦交互影游领域类型化互动叙事的形态特征、建构逻辑与用户评价差异的内在关联，以Steam平台全动态影像（FMV）类作品为核心研究样本，结合鲍德里亚拟像理论、卡斯特网络社会理论与赫伊津哈游戏文化理论，解析不同叙事范式中互动设计与用户认知的耦合机制，揭示类型化生产逻辑下用户评价差异生成的深层动因。本文结合理论阐释与SPSS实证分析，系统探讨恋爱模拟类、严肃叙事类两类核心类型的互动规则差异，如何形塑用户体验路径及评价取向，最终为理解交互影游的叙事演进规律、用户接受机制及产业发展方向，提供兼具理论性与实践性的新分析路径。
关键词：交互影游；类型化互动叙事；全动态影像；用户评价；叙事接受
作者简介：赵雪彤，南京工业大学艺术与设计学院讲师，研究方向：数字媒体艺术、互动叙事设计。电邮：zhaoxuetong1616@163.com。郭春宁（通讯作者），中国人民大学艺术学院副教授，研究方向：媒介文化研究、艺术批评。电邮：guocn@ruc.edu.cn。
Title: The Construction Logic and Evaluation Differentiation of Typified Interactive Narration—An Empirical Study Based on Interactive Movies
Abstract: The typified development of Interactive Movies and the differentiation of user reviews constitute a core research issue worthy of key attention in the fields of digital narrative and media culture. Focusing on the internal correlation between the morphological characteristics, construction logic of typified interactive narration and user review differences in the field of interactive movies, this paper takes Full Motion Video (FMV) works on the Steam platform as the core research sample, combines Baudrillard’s simulacrum theory, Castells’ network society theory and Huizinga’s game culture theory, analyzes the coupling mechanism between interactive design and user cognition in different narrative paradigms, and reveals the deep-seated causes of user review differences under the logic of typified production. Combining theoretical interpretation and SPSS empirical analysis, this paper systematically discusses how the interactive rule differences between the two core types of love simulation and serious narrative shape user experience paths and evaluation orientations, and finally provides a new analytical path with both theoretical and practical significance for understanding the narrative evolution law, user acceptance mechanism and industrial development direction of interactive movies.
Keywords: Interactive Movie; typified narration; Full Motion Video (FMV); user review; narrative acceptance
Author Biographies: Zhao Xuetong, Lecturer at the College of Arts and Design, Nanjing Tech University. Research Areas: Digital Media Art, Interactive Narrative Design. E-mail: zhaoxuetong1616@163.com. Guo Chunning (Corresponding author), Associate Professor at the School of Arts, Renmin University of China. Research Areas: Media Culture Studies, Art Criticism. E-mail: guocn@ruc.edu.cn.
Received: 11 Feb 2026 / Revised: 13 Mar 2026 / Accepted: 10 Apr 2026 / Published online: 30 Apr 2026 / Print published: 30 May 2026.
